Bold Truth Apparel
Industry: Clothing (Streetwear/Luxury)
Bold Truth Apparel is a Dallas-based brand redefining the space between streetwear and luxury. Built for a generation that values authenticity and self-expression, the identity was crafted to feel timeless, minimal, and empowering. The solution centered on a refined monogram and wordmark system designed to scale across apparel while reinforcing the brand’s bold, unapologetic voice.
Process & Exploration
Sketch exploration produced multiple directions before refinement. Concepts were reduced to their most essential forms, prioritizing clarity and functional performance.
Refinement
Sketch exploration produced multiple directions before refinement. Concepts were reduced to their most essential forms, prioritizing clarity and functional performance.
Alterante
Logo Option
An alternate variation was developed to explore a more structured expression of the identity. A bordered shield was introduced to reinforce the mark’s form and create a distinct edge. Inspired by the geometry of a crosshair, the softened border remains restrained while establishing space for color integration.
To align with the brand’s core audience, including firearm enthusiasts, construction workers, and outdoor communities, high-visibility color options such as orange and safety yellow were explored. These variations enhance recognition and reinforce the product’s functional purpose without compromising clarity.
Which Logo
do you prefer?
0%
0%
Thanks for Voting!