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Cross
(Fam Style)
Industry: Faith-Based Clothing Brand
Faith-based Fam Style logo that incorporates a cross in a fresh, respectful, and apparel-ready way. The design should feel meaningful without being too traditional, and it should be strong enough to help the brand enter a new faith-based streetwear market.
Set the tone...
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Mary Mary - Shackles
00:00 / 03:18
Process & Exploration
Sketch exploration produced multiple directions before refinement. Concepts were reduced to their most essential forms, prioritizing clarity and functional performance.
Draft 1
A simplified, versatile mark focused on clarity, balance, and consistent reproduction across different uses.
Draft 2
A clean, emblem-style concept focused on balance and legibility, with a compact shape that scales well for multiple applications.
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