Williamstown
Braves Volleyball
Industry: Sports & Recreation
Create a strong, sick-looking logo that represents a dominant, blue-collar volleyball program while still honoring Williamstown’s tradition and legacy. This logo is intended to elevate the team’s visual identity beyond the school’s current basic “W” mark, which the coach actively dislikes. The logo should feel intentional, bold, and unified, not generic or clip-art-driven like past vendor-produced designs.
Process & Exploration
Sketch exploration produced multiple directions before refinement. Concepts were reduced to their most essential forms, prioritizing clarity and functional performance.
Draft 1
A simplified, versatile mark focused on clarity, balance, and consistent reproduction across different uses.
Draft 2
A clean, emblem-style concept focused on balance and legibility, with a compact shape that scales well for multiple applications.















































